About Us

Smoopy is a baby-led weaning brand built for modern Indian families. We design feeding and teething essentials that are safe, ergonomic, and thoughtfully made to handle the real-life mess of mealtimes.

Hi, I'm Aneri — And I’m Obsessed With Tiny Humans and Thoughtful Design

An architect by education, designer by obsession, and the very lucky bua of one curious little boy.

Smoopy didn’t begin at a desk or in a studio. It began the day my nephew was born.

As I watched his parents navigate early parenthood, I noticed something: they were trying to piece together baby products from four different countries—none of which truly fit the way Indian families eat, live, or raise kids. The rest were hand-me-downs that just weren’t built with babies (or Indian food) in mind.

I couldn’t stop thinking about it.

My background in architecture had trained me to solve problems—to design systems that are as functional as they are beautiful, and always rooted in real life. And suddenly, I saw this as a design problem that mattered.

So I started sketching. Testing. Prototyping. I wanted products that were safe, ergonomic, joyful—and built to work in Indian homes with Indian food and Indian parenting styles. Not imported compromises. Not make-do solutions.

That’s how Smoopy was born: from a place of love, curiosity, and the quiet conviction that design can make daily life better—especially for the tiniest ones.

Welcome to my most meaningful project yet.

Our Purpose

  • Who are we?

    We are a Mumbai based brand and we are here to take things a notch up when it comes to design and safety in the baby space in India. We are an enthusiastic team of young individuals comprised of motivated designers, engineers, and moreover to-be-parents.

  • What do we do?

    What are the top 3 things that come to your mind when you want to buy
    something for a toddler? Quality, Safety and Design. It’s a quick no brainer, right? Smoopy is the safest brand for premium toddler oriented feeding and teething essentials. We are here to tackle the scarcity of high quality, safe and well-designed toddler products in India.

  • Why choose us?

    It’s really time we stop compromising on safety, quality, and designs for our children. Let us tell you that we manufacture these plates at our facility in India where we use USFDA and USP class 6 food –grade silicone, which is the same grade used for biomedical applications. These plates are also microwavable and dishwasher safe and free of all other toxic materials.

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